culture, politics, media, tech
It was 2011 and the marketing community shot into flames. Someone declared that it mattered not only what we said, but how—and where—we said it and thus came the revelation that “content was king.”
Enter: content marketing—(and its resources) in full force.
The minute we forget why we write and how to nurture creativity with precision is the moment we risk losing both the motivation to produce and the mechanics necessary to create writing of value.